One of our competitors in the Insurance industry sent a letter to us explaining a new product they're offering called "Lump Sum Cancer". That's right. It's designed to provide a lump sum benefit to the client in the event that they are diagnosed with some kind of internal cancer. Unfortunately, their marketing geniuses obviously couldn't figure out how to get rid of the word "lump" when describing their new cancer protection line. Ugh. ~LMB
July 22, 2007
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